Now just point and click to watch the best of Hindi cinema
Yash Raj Films ventures into full movie downloads


07 November 2007

Are you a film buff who does not get that much time to go to the theatres? Are you located in a part of the world where the best of Hindi films are not available regularly? Do you often feel the itch to watch a movie exactly when you want to? Or do you just want the greatest hits of all time at your fingertips? Whoever you are, wherever you are, whenever you want it is now possible to legally watch the best of Yash Raj Films movies on your computer screen.

Yash Raj Films (YRF) has ventured into digital download of full movies through tie-ups with two websites technologically equipped to offer VoD (video-on-demand) services – www.watchindia.tv and www.tinselvision.com, the second of which primarily caters to the U.S. market. For a nominal fee, viewers across the world (except India) will be able to download a particular movie and watch it once. At a later stage, movies will also be made available on a download-to-own mode. While the movies are already available on watchindia.tv, they will be available on tinselvision.com by the end of this month.

The very best of YRF, and consequently Indian, cinema will be available on these sites. The bouquet on watchindia.tv includes all time renowned movies like Kabhi Kabhie, Kaala Patthar and Chandni along with a mix of the contemporary and recent YRF hits like Hum Tum, Dhoom, Veer-Zaara, Bunty aur Babli and Dhoom:2, among others. On tinselvision.com, you can also get hold of the YRF superhits like Darr, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Mohabbatein, Silsila and Saathiya right upto recent hits like Salaam Namaste and Fanaa, among others. As a strategy, the new releases will be available on these platforms after a window period of 3 months post theatrical release. For a pay-per-view price ranging from US$4.99 (for the classics) to US$7.99 (for the most recent releases), its guaranteed cost effective entertainment for the entire family – especially when you consider that the average single ticket price in any theater in the United States is a minimum of US$10.

With an objective of offering this service within India, YRF has also entered into an agreement with one of India’s largest Internet service providers, VSNL. A select bouquet of movies will be streamed to the viewer’s computer through VSNL’s broadband portal www.tataindicombroadband.in in a pay-per-view format.

In keeping with the YRF ethos of making film and film related content as widely and easily available as possible to consumers across the world, more and more content will continue to be made available digitally. As for now, just point and click and re-start your journey into the magical world of Yash Raj Films.